Category Archives: Business Success

Launching a [Consulting] Business – Pulling It All Together

As you might imagine, I’ve had more than one person ask if I plan to write a book on this topic (Launching a Consulting Business). My response: probably. And, these posts are the fodder for that.

While I’m not yet done posting on this topic I thought it would be useful, for those interested, to create a sort of “Table of Contents” so that the posts can be read more easily “in order” – as an eBook.

As such, here we go…Click on any of the topics below and you are on your way!

Launching a Consulting Business – Table of Contents

  1. Introduction
  2. The Litmus Test
  3. What Is Your Value Proposition?
  4. Define Your Market
  5. Define Your Competition
  6. Run The Numbers
  7. Engage A Board Of Advisors
    1. SCORE!
  8. Startup Administrivia
  9. Your Shingle
  10. Your Pitch
  11. Marketing Collateral
  12. Prepare To Make Some Noise
  13. Foundational Content
  14. #1 Marketing Channel – Part 1
  15. #1 Marketing Channel – Part 2
  16. #1 Marketing Channel – Part 3
  17. Shamelessly Promote
  18. Establish 3 Reference Accounts
  19. How To Avoid Feast vs. Famine
  20. Don’t Try To Do It All Yourself
  21. The Boring Stuff – Part 1 (Legal)
  22. The Boring Stuff – Part 2 (Accounting & Finance)
  23. The Boring Stuff – Part 3 (Insurance)
  24. Don’t Get Wrapped Around the Axle
  25. Where Are The Opportunities?
  26. Networking For Opportunities?
  27. Be Found!
  28. Be There!
  29. Be Connected!
  30. Be Equipped!
  31. The Image
  32. Where do I get a job like that ?!?
  33. The Mental Game
  34. Nothing Like Entrepreneurship
  35. Shamelessly Promote: Part 2

Again, there is still potentially more to come.

I hope that you find this organization of the posts on Launching a Consulting Business helpful. And, feel free to respond with any questions you may have or related topics you’d like covered.

All the best!

Tagged

Launching a Consulting Business – Be Equipped!

When we ask a carpenter, plumber or landscaper to stop by and do some work for us, don’t we expect them to arrive fully equipped? That is, all we are required to supply is the problem (a room needing work, clogged pipe or long grass) and the compensation to pay for their service.

Well, it is no different for a consultant. The absolute must-have tools of the power-consultant include:

  • A Smartphone
  • A High Performing Laptop
  • ALL the Software

Let’s dive in to each.

Smartphone

In the prior post (Be Connected) I covered the importance of being connected and having ALL our critical information at our fingertips. In addition to being able to access our email and calendar, it is also important to ALWAYS have ALL of our contact information available.

The reason: we never know when a problem, important question or opportunity will come up (when we are FAR away from our computer) and we’ll want to be able to, quite simply, handle it – IMMEDIATELY. Having a smartphone fully loaded with our information, at our side, is absolutely critical.

My personal preference is the iPhone. In addition to owning stock in Apple, I simply love the product. It is extremely easy to use and is common in corporate settings. I keep mine in a Lifeproof case as insurance for when (not if) I drop it in the lake, on the pavement or a rock, etc. In fact, these cases are so good that my boys have taken underwater videos with their iPhone. I haven’t attempted that – yet.

High Performing Laptop

To continue demonstrating that we are highly effective and efficient, we must NEVER be the person in the room saying “Man, this machine is so slow. Give me a minute to reboot.” The reality: Reboots seldom take a minute. If we are in this situation, we are wasting our client’s time. Throw out that machine and get a new one – NOW!

My personal preference is the MacBook Pro. As of a few years ago, the capability exists to use a MacBook Pro in a corporate setting while being 100% compatible with our clients and co-workers. And, I’ve found the total cost of ownership to be much lower than Windows-based (virus-attracting) machines. Plus, again, I own Apple stock 🙂

ALL the Software

As you might imagine, the basic software we’ll want on our High Performing Laptop must include MS Office (Word, Powerpoint, Excel). In addition, other common packages we may need, depending on the nature of our services, include: MS Visio and MS Project.

Some “might” be asking: “How do you run these MS products on a Mac?”

Easy: MS Office is available in versions that run native on a Mac. And, by the way, my experience has been that they don’t crash as much as they do on Windows-based machines.

That said, there remain other packages (i.e., MS Project, MS Visio, etc.) that don’t (presently) have versions that run native on a Mac.

What is a person to do? Install VMware Fusion, Windows and these other packages on the Mac. Doing so provides access to ALL of our tools at the same time: they are only a “Command-Tab” away (on the Mac).

Bottom-Line

Some clients may offer up a laptop for us to use, during the course of their project. I have found that using my own equipment has been more effective as it enables me to fully conduct my business and personal life on “my” devices vs. segregating my brain between client A, client B., personal life, etc.

Keep it simple and be equipped!

Click here to review the next article in the series.

Launching a Consulting Business – Be Connected!

Given all the hard work we’ve done to get to this point, of Launching a Consulting Business, it would be a shame if we weren’t connected.

That is, if/when a client (new or existing) were to reach out to us for help and we weren’t able to respond with our availability within a reasonable timeframe (24 hours, or less) it is very likely the client will simply MOVE ON! Opportunity lost.

Consider this: When a client has a need, they typically want to act or know that action is planned (RIGHT NOW)!

For example, a client emails us: “When can we meet to discuss a project I have for you?” If our response is something like: “I am on vacation and don’t have access to my calendar. I’ll let you know when I return next week.” it indicates that we are disconnected and suggests that we may not be prepared to perform as a high-value, power-consultant.

The point is: If we can read our email our calendar is, or ought to be, just as accessible. If it is not then we haven’t made effective use of readily available technology. The result: we are “missing” 2 very important objectives:

  1. Giving the client a prompt response to their inquiry so they can close-out the question in their mind, and in a very small, but important way, observe that forward progress is being made (towards addressing their need).
  2. Demonstrating to the client that we are highly efficient and make effective use of technology.

In a nutshell, those are the ONLY 2 reasons a client contacts us: to get stuff off their mind and to get stuff done (effectively and efficiently).

It is realized that we all will (and must) take time to “get away” from it all, which may mean that we are totally disconnected for a period of time. However, this truly is the exception. My experience (after making numerous attempts to get off the grid) is that there aren’t too many places on the planet that don’t offer a cell signal / Internet connection for our smartphones.

In closing, to be considered a highly professional, effective and efficient “power consultant” we must be responsive – no matter where we are.

As stated in the opening narration of The Six Million Dollar Man:

We Have The Technology

It is simply a matter of making the best use of it…

Click here to review the next article in the series.