Author Archives: Craig Bailey

Mooselookmeguntic – We’ve Been There (Again)

Continuing in the spirit of reinforcing why one would go about doing “all the hard work” outlined in this blog, just sharing some of the freedom that can be realized…Here we go again – “into the woods.”

Camping Trip #2, during the summer of 2014…

Just a few short weeks after our prior trip to Mooselookmeguntic Lake we again headed to our new, favorite spot on the planet. And, as much as we tried to orchestrate the logistics and scheduling with our boys, it was just Cindy and I, once again 🙂

This time we selected a site requiring a 1/2-mile canoe trip across the lake, to Students Island. A 1/2-mile doesn’t sound long, and it isn’t, unless you are rowing a canoe weighed down with gear such that you only have a few inches margin for error (should the canoe tip) before taking on water. Or worse, rolling the canoe and having all your gear floating around, or sinking to the bottom of the (deep) lake!!!

Cindy doesn’t look convinced, does she?

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Thankfully, the trip to the island was pretty much a breeze. Or, should I say there was no breeze/wind. We’ll cover the wind factor later…

This was our front yard.

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After settling in, it was time to catch some trout. We had a much better shot this time, with the canoe, than fishing from land (as we did during our prior visit). The good news is that a nice, foot-long trout was caught. The bad news (for me) is that it was caught by Cindy 🙂

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And, yes, she guts her own fish. What a woman 🙂

Since we were keeping the rest of the family up-to-date by posting pictures to iCloud my Dad had the opportunity to jab me by asking when Cindy was going to give me a lesson on how to catch that prized fish (the trout). Father, go pound sand!

Later in the week we were doing some fishing (in my attempt to surpass Cindy’s accomplishment). We were in the middle of the lake in our canoe and commented that the weather was looking kind of peculiar. That is short for: the clouds look ominous. And, the forecast on my iPhone corroborated by indicating that t-storms (which bring wind) were on their way. The middle of a fairly large lake, in a canoe, is NOT where you want to be for t-storms.

Knowing that we still had to make a trip to the mainland to get some fresh ice for our…provisions…we headed for the campground’s boat launch, hopped in the truck and took the short ride to the village of Oquossoc, ME.

On returning from the village we observed the lake, in combination with the wind. It was no longer tranquil. It looked a bit, well, angry. Just the same, we had to get “home.”

So, we shoved off in our canoe and soon realized this was going to be a battle. The trip that previously took less than 20 minutes, with a fully loaded canoe, took us “at least” 45 minutes as we rowed across the heaving lake (taking on water as waves crashed over the canoe) and then up the shore of the island – against the wind.

Phew. We made it.

This is our front yard, shortly after the crossing…Doesn’t look so bad, from land…But, do you see those white caps? That is when you know it is rough (out there).

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As we settled back in we noticed a visitor walking down our path. A woman had come to ask if she could check out the lake from the vantage point of our site. You see, her family was scheduled to leave, but feared the crossing in their fully loaded canoes, including young children. NOT a good proposition at this time. And, the forecast only suggested that it was going to get worse as the day proceeded. So, they hiked back to their site to wait it out. Thankfully, at about 7:30pm, the wind died down enough to allow them safe crossing. So, they made their escape. And, as far as we know, they reached the mainland 🙂

Cindy and I enjoyed our final night.

We knew we’d be back – again (to Students Island)!

In future posts I’ll share details about our other (summer of 2014) trips – “into the woods.”

Launching a Consulting Business – #1 Marketing Channel (Part 2)

In the prior post on the topic of Launching a Consulting Business we began discussing your online presence, which has (at least) 3 major components:

  1. Comprehensive LinkedIn Profile (previously covered)
  2. Website
  3. Blog and/or e-Newsletter

We will now cover the 2nd topic (Website).

Let’s face it…When we are looking for products and/or services (personally and/or professionally), where is the first place we’ll go to perform research? The web! And, that is exactly where people will be looking for your services. As such, to be “officially” in business you MUST have a website.

To be clear, the most difficult part of this step is NOT the website itself — that is simple. The hard part is the generation and organization of the content that you wish to present. As such, if you’ve completed the prior steps covered on this topic (of Launching a Consulting Business) then you should be in very good shape to take this step (of standing up a website).

First and foremost, it must present a professional look and feel. And, even though you may be a “one-person shop” (at least in the beginning?) there is absolutely NO NEED to give that impression on your website.

There are a couple of approaches to consider as you prepare to setup your website (and finalize your marketing content):

  1. Get help!
    • Regarding your marketing content – Prior to placing your marketing content on your website (or on any other marketing collateral) you are going to want a second set of eyes to review / edit your content. This may be hired help or someone in your inner circle — someone who can help make you “look good.” To reinforce, the “technical” part of setting up a website (which we’ll talk about next) is VERY different than properly preparing and organizing your marketing content — for your intended audience.
    • Regarding your website – If you’ve never built or maintained a website, there are plenty of professionals who can help you. The fees will range from very expensive (agencies that will charge thousands upon thousands) to cheap (and, you will likely get what you pay for). A recommendation I can make in this regard would be my son, Ian. Click here to visit his website. If you end up contacting him, tell him I sent you :-). Alternatively, you may have someone in your inner circle (on your Board of Advisors?) with the appropriate experience who would be willing to help get you started.
  2. Do-It-Yourself – If you have previously built or maintained a website then you are obviously capable of doing so again. I’ll even go so far as to say that with today’s tools if you are highly proficient with MS Word you can stand up a (simple / starter) website within just a few short hours (and do so – FOR FREE). The tool I’d recommend for this is WordPress (which is what I use for this blog).

Once you have finalized your marketing content and determined the approach to setting up your website it is now time to “frame-up” your site. There are many approaches / styles for doing so. And, you may already have an idea with regards to how you’d like things to look (and work) based on sites you’ve visited. That said, effective websites (especially for a consulting business) typically have the following elements (sections and/or pages):

  • The home page – Should INSTANTLY provide the visitor some sense of what you do.
  • Services Overview – A more detailed overview of what you do, the results you help companies achieve and your approach to doing so.
  • An “About Us” section – This is where you’d share your bio (and that of any other members of your team). In addition, within this section of my business website I provide a link to my LinkedIn profile so people can dig deeper to learn more about me, if they so desire.
  • Customer References and/or Testimonials – We’ll talk later about how to get these during the early stage after launching your business. As such, this section may need to initially be “on hold.”
  • Resources – This page would contain any reference materials (recommended readings, upcoming events, etc.) that your audience might find useful in their quest to solve problems in your general area of expertise. This may be content you’ve generated and/or other useful resources available online (i.e., relevant professional associations / organizations, etc.).
  • Contact Us – This is where you’ll offer a phone number and email address to reach you. A couple of notes on this:
    • You do NOT (necessarily) need to get a separate phone number for your business. For example, the main number to reach me is my cell (whether for personal or professional reasons). And, this is the number offered on my business website. That said, you’ll just want a professional sounding greeting for when people reach your voice-mail.
    • You might consider setting up a generic email address for your business (although not absolutely required) such as: info@[insert your business domain here].

In closing, the above is meant to provide a high-level framework for how you might structure content on your website. That said, “make it your own” based on your style, approach and the intended audience you hope to reach. And, once you’ve setup the above you’ll again want to have people within your inner circle (including Board of Advisors) review your site and provide feedback so that you can make any adjustments prior to the “official” launch.

In the next post we’ll discuss the 3rd topic related to your online presence (Blog and/or e-Newsletter).

Click here to review the next article in the series.

Mooselookmeguntic – We’ve Been There!

If you’ve been following this Blog you’ve noticed that I share a lot of, well, what some would call HARD work.

Some might even say “All work and no play makes Craig a dull boy. I mean, what is it all for?!?

It is in that spirit that I share this and a few related / follow-on posts.

Here we go…

When not pursuing other endeavors (actively working a consulting engagement or a charitable activity) you are likely to find me (and members of my family) “in the woods.” This could include, for example: mountain biking, skiing, or camping.

And, doing so – during the week. I mean, why would I do these activities on the weekends when I’d have to contend with all those other carbon units (I mean people 🙂 )?

This summer we had the opportunity to go on 3 camping trips (with the 4th scheduled for next week). Not in a mobile home, mind you. We are talking tents, backpacks and, for 3 of our trips, staying at remote sites requiring a hike or canoe to reach.

Last summer I took my 2 middle boys on a 5-day “guided” canoe trip “up” the Allagash Wilderness Waterway, in northern Maine. I was considering doing the same (only longer in duration) this year. However, in the spirit of frugality (not paying for a guide), adventure and “do-it-yourself” I decided to target an area unexplored (by me) in the northwestern woods of Maine.

In perusing my well-worn map of Maine I happened across Mooselookmeguntic Lake. It took a while before we could properly say that one.

The map indicated there were a number of remote sites serviced by the state which are available on a “first come, first serve basis.”

I also noticed that there was a privately-owned and managed campground with remote sites on the mainland and on the islands of the lake. Good backup in the event the prior sites were occupied or not reachable.

Looks good to me! Now, who can I recruit to go with me?

My wife was in! The boys, however, have many scheduling conflicts (each has a job, the 2 middle boys also train clients in the evening and attend college working towards their degrees in Exercise Science, and the youngest, our 17-year old, is going through the process of entering the Marines via their delayed entry program).

Since I had just wrapped up a client engagement (in early July) it was time to go “into the woods” – NOW!

Camping Trip #1…

So, for the first camping trip of the summer the boys couldn’t join us.

Cindy and I packed our gear and headed north.

It was roughly a 4-hour drive to the area of the target sites. This included traveling a number of miles on barely maintained, single-lane dirt roads. I AM LOVING THIS! Since we were in my wife’s Suburban and brushing up against tree limbs and such, she was “just a bit” on edge 🙂

Upon traveling the dirt road for some time, we found a more primitive road that (per our map) promised to lead us to the target sites. After it turned into more of a trail (and my wife was further “on edge”) I decided to park the vehicle and jump on my mountain bike to scout the path ahead. It wasn’t too long before the trail ended and I determined that the originally targeted sites were not reachable by land (via a method that wouldn’t ruin my marriage. My wife hates it when I make her bushwhack)…

So, upon returning to the truck it wasn’t hard to convince my wife that we’d instead opt for the campground on the other side of the lake.

About an hour later we arrived at Stephen Phillip’s Memorial Preserve. You can check it out by clicking here. Simply AWESOME!

Upon entering the office we asked if they had any available sites for the next few nights. Thankfully, they did. It was a site requiring a half-mile hike – for which we more than prepared! Sign us up!

We were able to get all our gear into the site in just 2 trips. This, based on properly packing only what was absolutely necessary!

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Within an hour our tent was up and the site was prepared for our stay. This was our front yard.

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Later, after doing some exploring, we found our very own beach!

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No camping trip would be complete without doing some fishing. Being that Mooselookmeguntic is a crystal clear, cold-water lake we knew there were some trout in these waters. However, on this trip we caught other fish, trout not being among our bounty.

Speaking of wildlife…My favorite sound in all the world is that of a loon. If you’ve never heard one before, it is a combination of being eery, silly, and at the same time unbelievably peaceful. This lake has more than I’ve ever seen or heard. Other wildlife we observed included a bald eagle flying right over our campsite and deer.

And, because we were in a remote campsite with no kids, we got to go for our favorite kind of swim, the way God originally intended – the skinny dip.

We knew we’d be back!

Upon getting home we challenged each other to find 3 people who had been to Mooselookmeguntic, crediting ourselves as 2 of these 3 people 🙂

In future posts I’ll share details of our other (summer of 2014) trips “into the woods.”

p.s. – My wife approved this post, in advance 🙂