Author Archives: Craig Bailey

The Art of Good E-Communication

In a prior post I shared thoughts on the “Art of Miscommunication” which primarily focused on the misuse of text and email.

The purpose of this post is to share thoughts on how we can make best use of these very effective tools to avoid miscommunication, embarrassing situations and present ourselves as a courteous and professional contributor to society (a.k.a., position ourselves to EARN MORE $!).

As I prepared this post I happened to discuss the use of email vs. text with two of my sons (the 17 and 22-year olds), both of which had comments such as: “I don’t get it. Why does it matter? What is the difference between email and text? They are both typing into my phone. Everything is going the way of text. Email is obsolete, just like handwritten letters.

Zowy! Are they trying to tell me that I’m getting old?

ARRRGGGHHHHH!!!!! 🙂

Let’s start with email

For now, at least, there is a definite need to leverage this important tool, differently than texting…Why? Because:

  • It is a primary communications tool used to conduct business.
  • It allows for complete, comprehensive and professional communications. Example, if you are trying to get an interview with a company, you’d send them your resume via email. And, your “cover letter” is the email message.
  • You can save / file email messages by topic or category for future reference (next week, month or year).
  • Your school, employer, bank, wishes to send you information (via email) and if you miss it, well, YOU LOSE (in the form of a missed assignment/bad grade, late for work – again/fired, extra fees, etc.).

As such, if you have an email address you’ve given to others (and you should) then you must (as a responsible person) check it – at least daily. If you don’t, the world is quite simply going to pass you by! That is, most of the people around you are operating in “real-time” mode. If they don’t hear back from you / your email in a timely manner they are going to assume you are:

  • Not interested – This “may” be the case and therefore not responding isn’t a bad thing, unless you have a need to maintain an ongoing relationship (personal or professional) with this person.
  • Not courteous – Common courtesy would suggest that, when you have an ongoing (personal or professional) relationship with someone, you would respond to acknowledge receipt of their message and set their expectations on any follow-through (or not) that you may be considering (if applicable).
  • Incompetent – From a purely “social” perspective (use of email) this may not matter…Or, does it. That is, if/when people in our social circle observe us behaving in a certain way they may attribute that to how we work (professionally) as well. When we are part of an organization (business or otherwise) we are part of an eco-system that requires each member to be highly responsive to others. And, when we aren’t we break the chain of communications and/or momentum and are therefore viewed as incompetent…

In a prior post I shared thoughts on how to “manage” email, so I won’t repeat here. Click here if you’d like to learn more on that.

Next, we MUST consider each email as a “standalone” piece of communication (dare I say, a memo or letter – minus the paper, of course). It ought to include:

  • An introduction (who am I, if we haven’t met and why am I communicating with you)
  • Any relevant background information necessary for the recipient(s) to understand the topic at hand
  • A call to action. What am I asking the recipient(s) to do (just be aware, answer a question, confirm my understanding, commit to a deliverable, etc.)?
  • A request that they acknowledge the message so we know they actually received it (if it is truly important).

Once we have the content drafted, we must make sure it is:

  • Written in complete sentences – no texting-like shortcuts!
  • Broken up into logical paragraphs. Leave a blank line between each paragraph to clearly indicate the “breaks.”
  • Wrapped with the common “pleasantries” that you’d find in a letter:
    • The greeting: “Hi Dave,” (if you know the person), or simply “Dave,” (if you don’t know the person)
    • The closure. I typically add the following:
      • Please let me know if you have any questions, concerns or ideas.” If / when this is applicable.
      • Some form of “Thanks!“, “Thanks much!” or “Thank you!
      • E-signature (I’ve setup my Gmail to “auto-magically” place in all my emails so I don’t have to type it each time):
        • Name
        • Phone number
        • Website

Before hitting that send button, there is more…We MUST proofread the communication – multiple times.

The more important / intense the subject the more times we’ll want to review it. If it is a particularly “prickly” subject you are encouraged to save the email, walk-away (even sleep on it, if it can wait) and then pick it up again later for review. And, the most important point: When reviewing, do so from the perspective of the recipient. Ask yourself: Am I being clear? Am I assuming that they know something which isn’t being explicitly communicated here? Am I being courteous? Am I being confrontational (when I don’t need / mean to be)? How would I feel if I received this message? Why do I (the recipient) care? Etc.

Some might say: “Wow, that seems like an awful waste of time. Is it really worth it?”. Absolutely! Doing the above will DRAMATICALLY improve:

  • The quality of your communication, better ensuring that the recipient actually “gets it.” The alternative: a bunch of back and forth emails (even drama, I HATE that) as each person is trying to figure out what the other is trying to communicate.
  • Your image – Whether we like it (and believe it) or not, the lines are blurred between our personal and professional / working lives. Therefore, “if” you’d like to be viewed as a highly competent and professional contributor to society (which can also mean – earning more $) then – THIS IS IMPORTANT!

I’ve often been surprised by how much I could “tune” an email message I’ve drafted to make it much clearer, more palatable and even encouraging to the recipient to respond. The result: achieving the desired outcome in “most” cases. Such a small investment can pay big / HUGE dividends in time, relationship, career and money management.

Considering ALL of the above (including how we can “manage” email, outlined in a prior post) it seems to me there is STILL a definite need to effectively use this tool (in addition to / separate from texting). Maybe (probably?) that will change in the not-too-distant future. But, for now, it is an important tool that, with proper use, can provide many benefits and avoid the drawbacks related to missed or miscommunicated “information.”

In a subsequent post, I’ll cover another of my favorite communication tools: Texting!

DISCLAIMER: I share the above for those who wish to present themselves as highly competent, courteous, even professional contributors to society. If you don’t care about these objectives you’ve probably already stopped reading this post 🙂

Launching a Consulting Business – The Boring Stuff (Part 3)

In prior posts on the topic of Launching a Consulting Business we began covering the necessary (but boring) stuff that must be in place (legal and accounting) to properly manage the business and mitigate the inherent risks.

We’ll now address the final topic (that I plan on covering, related to “the boring stuff”).

Insurance

There are a number of insurance coverages that you’ll want to consider, including:

  • Health, Dental, Life and Disability
  • Professional Liability / Errors and Omissions
  • Other policies and/or riders which may be specific to your industry or the services you deliver
  • Workers’ Compensation

Health, Dental, Life and Disability

You’ll obviously want to continue covering yourself and your family in areas that may have been provided and/or subsidized by your employer. And, you’ll want to set this up BEFORE you make the final decision to announce your departure from corporate employment, as there are many cost implications to consider.

A key lesson learned for me: I had initially acquired my health and dental insurance through a small business association as, at the time, this “seemed” to be the most cost-effective manner for doing so. And, I was complacent for a number of years thinking it was my only option. As these insurance-related costs continued to dramatically increase they reached a point (a.k.a. level of pain) when I decided to investigate other options. I was pleasantly surprised to learn that I could get much better coverage at a much lower cost.

Bottom-line: Do your research and the math.

Professional Liability / Errors and Omissions

As the name would suggest, this coverage protects your business from “mistakes” that may be made in the delivery of your services.

You may find that some of your clients will require a certain level of coverage in this area in order to engage you.

And, depending on the nature of services you deliver and/or the industry you deliver them within, there may be other policies and/or riders you will want to have in place.

Workers’ Compensation

This policy applies once you have engaged other resources to be on your team (subcontract and/or employees) and can vary from state-to-state. You are encouraged to discuss the need for this policy with your Legal Counsel and CPA.

In closing, these “boring” topics are absolutely crucial to mitigate the inherent risks that exist in business. In these last few posts I’ve merely shared a punch-list of things for you to address as you prepare to launch your business along with some of my own experience and observations.

In a future post we’ll get back to more of the fun (business-building) stuff that I REALLY enjoy talking about 🙂 We just had to get this “boring” stuff out of the way before you get too far down the path…

Click here to review the next article in the series.

DISCLOSURE: I am not qualified to provide legal, accounting or insurance-related advice. What I am suggesting here is: you must get some!

The Art of Miscommunication

We humans love to take shortcuts in ALL areas of life. And, while we are “good” at it, there can be unanticipated outcomes.

An area that can be MOST problematic is in communicating with others.

It is difficult enough to effectively communicate with our colleagues at work, a fellow church-goer or significant other, when we are on the phone, or even face-to-face. When communicating in these ways we at least have the benefit of:

  • Hearing the words that were spoken (in complete sentences)
  • Gauging the tone of voice (are they emotional, confrontational, excited?)
  • And, when face-to-face, we have the opportunity to monitor body language (do the really mean what they are saying?)
Email and text offer real-time ways to attempt communicating with people who are important to us, who may or may not be immediately available. There are many advantages to using these tools for “efficiently and effectively” communicating with others, and I would fight tooth and nail if you tried to take them away from me. That said, there is a time and place for these. And, times when it is better to pick up the phone or get together face-to-face to talk things out.

Too frequently (and recently, inspiring this post), I have witnessed people hosing-up relationships and creating TOTALLY UNNECESSARY DRAMA due to their misuse of text and/or email.

The key issue: Miscommunication. The reasons:

  • Most of us don’t write good :-). As such, we fail to fully express what we are intending to say, via the written word. Our written communications are not clear and/or we don’t use complete sentences. With the “art of text” many of the words are shortcuts (abbreviations) themselves. Finally, we don’t take the time to proofread: with auto-shortcuts and spell checkers/fixers built into our smart phones words are often changed without our realizing it. Oops, what did I just call my Pastor?
  • We don’t have the advantage of the other communication queues. For example, we don’t experience the other person’s tone of voice and body language, or have the ability to express our own to the person we are trying to communicate with.
Sure, email and text can be VERY effective when properly used. However, if you are in, or about to get into a serious conversation, or have inadvertently created an emotionally charged situation PICK UP THE PHONE AND/OR REQUEST A MEET UP – IMMEDIATELY.

I’ve seen relationships (even jobs) go straight down the toilet when individuals failed to do so. Did you just hear that flush!

If you enjoy the resulting drama (I realize that some do) from attempting to communicate with text and email when in an emotionally charged situation – keep it up.

I’d encourage the rest of us to go “old school” and REALLY express what we are trying to say (over the phone or in person). It makes life so much easier (hmmm, maybe that’s the shortcut!).