We Have Cut The Next Hardline!

It is FINALLY official. We have cut yet another hardline!

In prior posts (years ago now) I mentioned that we had cut our:

The next hardline I’ve been super anxious to cut is internet cable.

As of today, it is done!

We now connect all our devices (e.g., MacBooks, iPad, printer) over the wireless network offered by the “personal hotspot” on our iPhones.

Over the years I had been monitoring the cost of cellular data plans in the quest to do this. And, until recently the pricing has not been conducive to running a household off an iPhone’s personal hotspot.

Of late, we were paying about $100 / month for a “limited” data plan. During a recent transaction to upgrade Cindy’s iPhone we learned that Verizon Wireless now offers an UNLIMITED data plan for the same price as I was paying for the limited plan.

The switch to unlimited was easy!

Now, all I had to do was test. The testing involved:

  • Confirming we can stream Netflix movies over the personal hotspot, via a MacBook, connected to a TV and not have it stall out. Done!
  • Confirming Cindy can watch Netflix on her iPad, connected to her personal hotspot. Otherwise, there’d certainly be a murder (mine). Done!
  • Confirming we can hook-up our wireless printer and actually print to it. This was the one I was most worried about (unnecessarily). Done!

For years I have been using my personal hotspot to run my MacBook when I’m on the road or in some location that doesn’t offer WiFi, so I knew this would work fine. This includes sending/receiving email, surfing the web and running web conference calls with screen sharing.

The result: we are now ready to cut the next cord…

On calling the cable company to cancel they certainly did NOT want to let us go.

Cable Company: “Mr. Bailey, we can offer you the same plan for $64.99 / month, vs. the $74.99 you are paying now.

Mr. Bailey: “Thanks, but I don’t need to pay anything more for internet since we already have it on our cell phones.

Cable Company: “Well, we wouldn’t want you to ever be out of internet if a cell tower should go down. We can offer you a standard plan at $44.99 / month to make sure you are never without internet.

Mr. Bailey: “I’ve been using cell phones for decades and have NEVER experienced an outage. Thank you, but we are good to go.

It is done!

Now, let’s run this savings through the “cost / savings over time model.”

So, we “were” paying $75 / month for internet cable. Over 12 months that totals $900. And, over 10 years, that represents a cost / savings of $9,000!

Pack your bags Cindy. This will more than fund a few trips for two, to somewhere tropical 🙂

I love this!

The final cord to cut will be electricity. Once Verizon Wireless starts streaming that we’ll be good to go. To be clear, this is not all that far-fetched…

I remember during the early days of working for one of the first internet companies (back in the 90’s) the CEO said: “One day even lightbulbs will have an IP address” (a.k.a. be connected to the internet). That day has arrived!!!

All the best!

Launching a Business – Shamelessly Promote: Part 2

About 18 months ago I posted an article, in the series on Launching a Business, titled: Shamelessly Promote. If you’ve not read that article (or need a refresher) you are encouraged to do so now by clicking here.

This article builds on the above…

As you may know, great ideas come from many sources.

One thing I like to do is scan our local / weekly paper. And, I’m never disappointed in the fact that 1 or more ideas result from doing so. Ideas that I can use in my own business or share with my clients (business and/or SCORE).

This week was no different.

After reviewing this week’s paper I found 2 articles that are examples of simple ways to promote our businesses.

  1. A business spotlight which introduces a new business to the community by sharing a brief story on the owner and how they arrived where they are as well as the products / services they offer.
  2. An informational article authored by a business owner sharing approaches to solving a problem or achieving a goal. This week’s example was from a Real Estate agent: How to maximize your selling potential during the winter.

Local newspapers are a highly recommended and worthwhile channel to get the word out about our business. Not only that, they provide the opportunity to exercise our “promotional” muscles which, as a business owner, we must be doing every single day!

The reality is that most local newspapers are anxious to publish “good news.” In fact, you may learn that you have an opportunity to publish a series of informational articles over the course of several weeks or months. Consider it an extension of your blog, only in print. That is, you only have to write the article once and you can make it available to the local newspaper as well as online on your website.

To explore this option, simply look for the editorial contacts that will be clearly provided on your local newspaper and send them an email, or call, to discuss potentials for doing any / all of the above.

Yes, I know…It can be uncomfortable to self-promote. In the words of my wife, Cindy: Get over it!

The fact is, if you are in business for yourself, you MUST get the word out and remain top- of-mind to your marketplace. This, assuming you truly believe in and have a passion for what you do. The alternative, if you don’t self-promote, is that you will likely not be able to serve (a.k.a., help) as many people as you’d really like to with the products / services you offer. And, you will have dramatically reduced the revenue you could have otherwise generated.

In closing, you are encouraged to shamelessly promote! And, constantly look for new ideas and approaches to doing so.

All the best!

Click here to go to the index of articles on Launching a Business.

Nothing Like Entrepreneurship!

It is so encouraging to witness, serve and support individuals who come to our country legally, abide by our laws and make a contribution for our collective benefit.

One of my SCORE clients fits that bill to a T!

Here, we have an example of a self-starting woman from Canada, the wife of a veteran and mother of a young boy. She had the guts to quit her full-time career in micro-biology to launch her own business making handmade jewelry out of her home. And, upon doing so, has gained the attention of Vogue, Seventeen, Glamour and Redbook magazines, as well as celebrity endorsements. She now has employees and is looking to continue her expansion.

Instead of my recounting her story, you can learn more by clicking here. Doing so will take you to the page of the SCORE contest “What Makes Your Business Unique.” And, while there, please consider casting a vote for her to win “up to” $25k to support the continued expansion of her business and the creation of more jobs for the citizens of our country!

Interestingly enough, the contest allows the casting of up to 10 votes per hour (from each unique device) until February 20!

So, please take a moment to review her inspiring story and cast your 10 votes (only takes a few seconds).

Also know, you too can be an entrepreneur: in business for yourself and the creator of jobs!

If you have an idea for a service or product that will solve a problem, make life easier, more enjoyable or otherwise improve the human condition, please don’t cast it off as whimsical. Develop your idea, seek counsel from someone who has gone before you and see if you can give it a go.

Seeking a mentor (at SCORE) for example, is an extremely simple (and 100% free / no-cost) process.

To do so, visit SCORE.org, click on “Find A Mentor” provide your zip-code and fill out the form to share a few details about you. From there you will promptly be connected to a local SCORE chapter as the first step to receiving the guidance you seek.

In the words of my client…

There’s nothing like the freedom and possibilities of entrepreneurship!

~Lincey Viel – Arthlin Jewelry, LLC

Click here to go to the index of the series of posts on launching a business.